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Marc Alan Research Corp advances science for the public good.
A nonprofit organization dedicated to research, knowledge, and impact.
Innovative science.
Conducting research to address global challenges with rigorous methodology.
Open knowledge.
Sharing discoveries to promote learning and collaboration in the scientific community.
Public benefit.
Operating as a non-profit for education, transparency, and societal advancement.
Our Mission
Marc Alan Research Corp advances the scientific understanding of human cognition through rigorous EEG research and bold transdisciplinary collaboration — all for the public good.
As a registered 501(c)(3) nonprofit scientific research organization, we conduct cutting-edge neuroscience studies that examine the brain’s electrical activity during perception, attention, memory, consciousness, and decision-making. We integrate insights from neuroscience, psychology, cognitive science, philosophy, computer science, and related disciplines to explore these questions from multiple angles.
We are guided by three core principles:
By bridging advanced brain imaging with broader intellectual inquiry, we aim to uncover fundamental truths about the human mind and create meaningful impact for humanity.
Study Overview
Marc Alan Research Corp’s flagship project uses high-density EEG (32-channel) combined with immersive virtual-reality driving simulation to examine how deeply ingrained cultural norms become embodied in the human brain. The study focuses on a universally recognized North American cultural sign — the emergency siren (wail/yelp pattern) of a fire truck — and measures the precise neural dynamics that occur when a driver hears the siren and decides whether to yield.
By recording continuous EEG during realistic VR driving scenarios, we track:
Theta-band (4–8 Hz) phase angles and circular standard deviations at central-parietal sites (Cz–Pz)
Theta-gamma phase-amplitude coupling
Event-related potentials (P50, P300, P600) and behavioral yielding responses
The research is explicitly transdisciplinary, bridging neuroscience, cognitive science, and Charles Sanders Peirce’s mature semiotics. It tests how two specific Peircean sign types — the Legisign (conventional recognition of the siren) and the full Dicent Indexical Legisign (class 8, when the driver realizes “this authorized vehicle demands yielding now”) — produce distinct oscillatory “attractors” in the brain.
Why This Matters for Human Cognition
This N=1 intensive design allows millisecond-resolution insight into how lifelong cultural habituation sculpts stable neural patterns. It directly supports Marc Alan Research Corp’s mission: advancing the scientific understanding of human cognition through rigorous EEG research and bold transdisciplinary collaboration — all for the public good.
Expected outcomes include:
Empirically defined theta-phase signatures for culturally embedded signs
Evidence that cultural norms function as high-fidelity “downward-causal” attractors in the brain
A replicable neurosemiotic model that can be extended to other cultural warranting devices
All data will be analyzed with single-case experimental design methods (effect sizes, visual analysis, reliability metrics) and shared openly in accordance with our 501(c)(3) commitment to open knowledge.
Current Research
Participate In Research
At Marc Alan Research Corp, every study we conduct is guided by our mission: to advance the scientific understanding of human cognition through rigorous EEG research and bold transdisciplinary collaboration — all for the public good.
Current Study
Our flagship project, Decoding Cultural Behavior via EEG, is currently an intensive single-subject (N=1) longitudinal investigation. As Principal Investigator, Marc Alan Chronister is personally serving as the sole participant in this foundational phase. This self-experiment allows us to develop highly precise experimental protocols and establish reliable neural markers before expanding to larger groups.
Future Opportunities
As a 501(c)(3) nonprofit research organization, we are actively preparing larger-scale EEG studies that will recruit volunteer participants from the community. These upcoming studies will continue our work on perception, attention, decision-making, cultural cognition, and the neural embodiment of meaningful signs — all conducted under strict ethical oversight and IRB approval.
Why Participate?
Contribute directly to open scientific knowledge about the human mind
Help shape transdisciplinary research that benefits society
Experience non-invasive EEG recording in safe, controlled laboratory conditions
Support a nonprofit dedicated to transparency and the public good
How to Get Involved
We are building a volunteer participant database for future studies. If you are a healthy adult (typically 18–65 years old) who is comfortable with EEG caps and virtual-reality environments, we would love to hear from you.
Simply fill out the interest form on this page or email us at research@maresearchcorp.com. We will notify you as soon as new studies open for recruitment.
Thank you for considering participation in our work. Your involvement helps make high-quality, open neuroscience research possible.
Donate
Your support powers groundbreaking EEG research that deepens our understanding of human cognition — for the benefit of everyone.
Marc Alan Research Corp is a registered 501(c)(3) nonprofit scientific research organization. Every donation directly funds rigorous, transdisciplinary studies that combine neuroscience, cognitive science, semiotics, and real-world experimentation to uncover how cultural norms and perception shape the human mind.
Your gift makes it possible to:
Conduct high-precision EEG studies (including our flagship Decoding Cultural Behavior via EEG project)
Maintain open-access publication of all findings and datasets
Develop innovative protocols that advance the entire field of human cognition research
Train the next generation of researchers through transparent, ethical science
Because we operate as a nonprofit, 100% of your donation goes to research — not overhead. Your contribution is fully tax-deductible to the extent allowed by law.
Together, we can turn curiosity into knowledge that benefits humanity.
Donate Now (One-time or recurring gifts accepted)
Thank you for believing in open, rigorous science. Every contribution — no matter the size — helps us decode the mysteries of the human mind and share those discoveries freely with the world.